Coco de Mer Crafts Lingerie Magic for Valentine's Day with Pop-Up in Knightsbridge
Coco de Mer, led by CEO Lucy Litwack, strategically utilized Valentine’s Day 2024 by launching a pop-up boutique in London. This initiative fused digital marketing with physical retail, leveraging global growth and celebrity ties to boost sales. The brand showcased curated lingerie with a focus on sexual wellness, highlighting partnerships with well-known figures to expand their international reach.
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