Meghan Markle Unveils 'As Ever' Brand Following Lifestyle Revamp and Rare Lilibet Photo
Meghan Markle has revamped her lifestyle brand, unveiling 'As Ever' as its new identity. This fresh start comes with a special touch: a rare photo featuring her daughter, Princess Lilibet. Appearing on the brand's website, the photo captures the playful innocence of Lilibet as she holds hands with Meghan amidst a stunning natural backdrop of vibrant greenery and an expansive view of the Pacific Ocean. The serene shot offers a fleeting yet delightful glimpse into Meghan's family life, which is often kept under wraps from the public eye.
The rebranded 'As Ever' takes after its predecessor 'American Riviera Orchard,' with a new name that reflects timelessness and continuity, two concepts dear to Meghan's heart. In a candid Instagram video, Meghan conveyed how 'As Ever' echoes her perpetual passion for culinary arts, gardening, creating beautiful gatherings, and mindful living practices. These themes were central to her previous endeavor, The Tig, a blog she operated before stepping back from public life for a stint.
Visitors to the 'As Ever' website are encouraged to subscribe and remain in the loop as Meghan builds upon this reimagined brand ethos. The site teases products like artisanal fruit preserves, an early hint at the items that will form the backbone of her lifestyle approach.
In an exciting parallel development, Meghan's Netflix series, *With Love, Meghan,* is on the horizon, set to premiere on March 4, 2025. The show's release faced a setback as California wildfires prompted a delay, symbolizing a challenging period for the region. However, the anticipation surrounding the series remains high, promising viewers insights into Meghan's life and aspirations.
This launch marks a full-circle moment for Meghan. Since returning to Instagram in January 2025 after stepping away for nearly four years, she's been gradually re-engaging with her audience. Her social media comeback has served not only to promote her series and brand but also as a personal reconnection with fans, sharing moments and milestones that highlight her journey.
The snapshot of Lilibet, combined with these business ventures, signals a blend of personal and professional evolution for Meghan. It's a strategic unveiling that the world is eager to watch unfold.